GE Lighting: Expert briefing
GE Consumer & Industrial Lighting – a division of General Electric specialising in lighting solutions.
GE Lighting’s sales and marketing teams needed to improve their knowledge of energy issues and market drivers.
Content Communications compiled 25 easy-to-understand briefing documents on government initiatives, legislation and funding schemes, including the Carbon Reduction Commitment (CRC) and Salix Financing.
Armed with sector expertise, the teams are now better able to advise customers, and create timely marketing campaigns shaped around key energy issues.