GE Lighting: Expert briefing

Client:
GE Consumer & Industrial Lighting – a division of General Electric specialising in lighting solutions.

Challenge:
GE Lighting’s sales and marketing teams needed to improve their knowledge of energy issues and market drivers.

Solution:
Content Communications compiled 25 easy-to-understand briefing documents on government initiatives, legislation and funding schemes, including the Carbon Reduction Commitment (CRC) and Salix Financing.

Outcome:
Armed with sector expertise, the teams are now better able to advise customers, and create timely marketing campaigns shaped around key energy issues.