Bristol PR company Content Coms and Edge Digital roll out integrated e-marketing campaign
Bristol PR company Content Communications, in collaboration with its partner company, Edge Digital, is rolling out a cutting-edge digital marketing campaign to publicise The Energy Show 2011.
Bristol-based Content Coms is providing energy sector knowledge and marketing input, while Edge Digital, a new media specialist, has created an advanced digital foundation for deploying the campaign. Targeted e-newsletters will be bolstered by a forthcoming news microsite, drawing attention to the inaugural Energy Show.
The Energy Show 2011, sponsored by EnergyQuote JHA, npower and Total Gas & Power is launching at the National Motorcycle Museum, Birmingham on 4–5 May 2011. It marks an exciting opportunity to be involved in the UK’s only major show dedicated purely to purchasing, generating and metering energy. And an exciting event requires an innovative approach to digital marketing.
Joanna Watchman, Managing Director of the PR company, comments: “Our association with Edge Digital gives clients like The Energy Show access to cutting-edge expertise in the digital marketing world. Instead of compromising, by using a company that tries a ‘one size fits all’ approach, Content Coms works with specialists in other fields to provide comprehensive, integrated marketing campaigns.”
Nick Mitchell, Director of Edge Digital, comments: “We are delighted to be supporting Content Coms with digital activity in the run up to The Energy Show. Combining e-newsletters with an updatable news microsite will allow the show to communicate with their audience easily and by a method many people will prefer. The overall effect will uplift interest and engagement with the attendees prior to the show, whilst spreading positive awareness of the event to the wider industry. This I have no doubt will put the show firmly on the calendar as a ‘must visit’ event within the energy sector.”