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Brand story + powerful content for new built environment digital tech accelerator

Communicating the bigger picture

Priva’s Lab for Innovation is a brand new venture. The Lab develops building technologies and software that lead the way to better, healthier buildings and smarter approaches to energy use.

We were asked by the central launch team in Holland to capture and communicate the brand story – and to bring this to life through engaging content.

This project required a deep understanding of the digital transformation – including AI and machine learning – and the megatrends that are driving the move to more flexible models of energy management. In other words, we were perfect for the job. 

Here’s what we did…

  • Brand story
  • Tone of Voice guidelines
  • External stakeholder comms
  • Internal launch comms
  • Content ideas & planning
  • Launch content
  • Digital assets for social & PR
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