Customer-focused messaging strategies | Content Coms
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Messaging Strategies for Designrock

Top-level messaging gives Designrock a unique voice.

Customer-focused messaging strategies strengthens voice for workspace designers

Operating in the crowded space of workplace design, Designrock wanted to find a new way to connect with – and tell its story – to customers.

Through our collaborative MessagingDeck process, we worked with founding directors Dan and Susie Newman Turner to capture their company’s USPs; define customer personas; and identify how the business adds value to a diverse group of stakeholders.

This process enabled us to create finely-tuned content for use on sales collateral, the web and the wider media.

Design Rock - Interiors
Design Rock - Design & Build

How did we do?

We’ll let Designrock’s director Susie Newman Turner do the talking.

“Because they took such incredible care to understand us and our business, working with Joanna and the Content Coms team gave us a real sense of clarity. Their approach was straightforward – no fluff, nothing wishy-washy – just simple, intelligible honing of our messages for us to communicate through our website and other marketing channels.

“The experience was invaluable. We now have a website that earns its keep! But equally important are the lessons we learnt from Content Coms. They reminded us that businesses evolve – and that messaging needs to evolve with them.”

Meet Designrock