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Integrated campaign drives motor dealers to decarbonise

Campaign objective: to drive commercial demand for ‘energy as a service’ among carbon and cost-conscious UK motor dealerships.

Journey Motor Dealer Decarbonisation Ebook


Precise, on-brief, high-value leads generated

Leads inc. 9 of the top 100 top UK dealerships

Deep domain expertise & profile established

Multiple media & award successes

Here’s how we did it…

This is the perfect example of a fully integrated, results-driven campaign. We centred our activity around a central content asset in the form of an ebook. Titled ‘Easy Routes to Energy Saving & Decarbonisation for Motor Dealers’ it was the perfect honey-trap for carbon-conscious dealerships.

Every element of the creative, digital and content was delivered by our team.

  • Strategy & outreach with leading media & trade associations
  • Targeted digital press advertising
  • Dedicated landing page / and data capture
  • SEO and LinkedIn PPC strategy & management
  • Weekly original un-gated blog content
  • Media relations & award entries
Check out the landing page
Journey Motor Dealer Decarbonisation Ebook - Front Cover
Journey Motor Dealers Campaign - MacBook Mockup
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Journey AM Online Ads