The National Centre for Environmental Toxicology (NCET) is the UK’s leading independent advisor on the risks posed to human health and to the environment by chemicals, micro-organisms and other naturally occurring and man-made substances.
Our colleagues at Mike Garlick Design were asked to give NCET a rebrand and a new web presence. Finding themselves with a requirement for specialist technical messaging and content, they asked Content Coms to get involved. Using our MessagingDeck process to capture and define NCET’s USPs and value-add, we worked with Mike Garlick and the NCET team to deliver engaging top-level positioning content for use on the web and in hard copy collateral.
Content Coms also brought style and messaging consistency to the content on over 30 technical services pages – thereby a simple commercial pitch to every page.
We think it’s best if we let the client do the talking:
Hi Mike and Jo
Thanks to the both of you for your excellent work with this website. I really like the branding and look and feel of the site – it’s easy to navigate and while there is a surprising amount of information on there, it doesn’t feel too content heavy. It will hopefully provide a clear snapshot to our clients on what the NCET team can offer and has digitally brought the team into 2016. Similarly as we intend to use the same messaging in our flyers/email communications to our clients it provides a great platform to build on.
Thanks again for all your hard work, we needed support to make this happen and the output is very impressive. I am very happy with the outcome.
Dr Joanna Rowland ERT
(Now former) Head of NCET/Principal Toxicology Consultant at WRc plc