Protecting the fabric of the historic or listed buildings is undoubtedly the ultimate priority for anyone associated with building conservation.
However, many of those in the conservation sector are likely to be unaware that it is possible to future-proof heritage buildings with the same control-based technologies typically found in modern structures.
With this in mind, leading building controls manufacturer (and long-term client) Priva asked us to devise a niche campaign. The core objective was to establish Priva’s position as the leader in controls solutions for the heritage sector.
The campaign – devised, delivered and managed by Content Coms – is a core element of Priva’s niche vertical marketing activity in 2017.
The Future-proofing Britain’s Historic Buildings campaign is about much more than a (very targeted and beautifully designed) brochure.
Here’s what we did:
* Thanks to our friends at Whitespace for the fantastic design and layout of the book – and for getting to grips with Priva’s brand guidelines!