Customer-focused SEO strategy | Content Coms

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Priva UK’s SEO Strategy

Rocket-fuelled SEO gives an online boost to building controls firm.

Customer-focused strategy for online searches gives Priva’s SEO a boost

Priva UK is a leading building controls manufacturer and a Content Coms client since 2008. The UK sales team identified some gaps in the company’s SEO performance. In a crowded, competitive market, this was seen as ‘business critical’.

We deployed our 3-step SEO plan. First, we ask: “What would a customer tap into Google to find Priva’s services?” As experts in marketing building controls, this wasn’t difficult. Next, we rationalised and prioritised the keyword terms and phrases. (The more you target and focus, the better the results). Finally, we started the process of on-page optimisation. Every page of content on the Priva UK site is now ‘Google friendly’.

How did we do?

75% of targeted keywords ranked on Pg1 Google within one month of implementation
20% year-on-year increase in unique visitors
Ongoing analysis of user traffic & behaviour flags up trends
SEO and content strategies now aligned

Interested? Find out more about our SuperSonic SEO strategies.

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