We love a pint. We know about brewing. And, we know how to introduce a game-changing process technology to a niche market, too.
Which is why Torqueflow Sydex asked us to launch its new brewing technology division. To connect with our audience, we needed a name and brand that is memorable, cheeky and full of personality.
And, so, Hoptimiser was born.
Next up, was the launch of Hoptimiser’s lead technology, the Rolec DH. This clever bit of kit has the potential to revolutionise the way the UK’s micro brewers produce hop-forward beer in cost effective way – without compromising on flavour. We crafted a message that is simple, relevant and commercial.
Welcome to Dryhopping: Re-engineered.
The Hoptimser launch is a great example of our end-to-end campaign capability.
The brand elements were designed for us by our clever creative partner Mike Garlick, and look ‘simply awesome‘ (so the client tells us).