Product launch aimed at micro brewers | Content Coms
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Hoptimiser: Brand & product launch

Introducing HOPTIMSER to the micro-brewery market

We’re helping to change the way brewers brew!

We love a pint. We know about brewing. And, we know how to introduce a game-changing process technology to a niche market, too.

Which is why Torqueflow Sydex asked us to launch its new brewing technology division. To connect with our audience, we needed a name and brand that is memorable, cheeky and full of personality.

And, so, Hoptimiser was born.

Next up, was the launch of Hoptimiser’s lead technology, the Rolec DH. This clever bit of kit has the potential to revolutionise the way the UK’s micro brewers produce hop-forward beer in cost effective way – without compromising on flavour. We crafted a message that is simple, relevant and commercial.

Welcome to Dryhopping: Re-engineered. 

Hoptimiser case study - 2

What did we do?

Hoptimser is proof of our end-to-end campaign capability.

  1. Campaign strategy, management & milestones
  2. Creation of brand name & powerful ‘tagline’
  3. Sector research, user interviews & trial-site feedback
  4. Content for original 20pp brochure
  5. Detailed technical case study 
  6. Press coverage in leading industry media
  7. Hand built data list of 300+ micro-breweries 
  8. Direct mail package to 100+ head brewers 


According to Hoptimiser’s MD David Lee, the campaign is a success: “You have helped us to take our story to the market using the right language, the right tools and the right channels – and the results speak for themselves.”

Visit Hoptimiser

Explore the brochure