Product launch aimed at micro brewers | Content Coms
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Hoptimiser: Brand & product launch

Introducing HOPTIMSER to the micro-brewery market

We’re helping to change the way brewers brew!

We love a pint. We know about brewing. And, we know how to introduce a game-changing process technology to a niche market, too.

Which is why Torqueflow Sydex asked us to launch its new brewing technology division. To connect with our audience, we needed a name and brand that is memorable, cheeky and full of personality.

And, so, Hoptimiser was born.

Next up, was the launch of Hoptimiser’s lead technology, the Rolec DH. This clever bit of kit has the potential to revolutionise the way the UK’s micro brewers produce hop-forward beer in cost effective way – without compromising on flavour. We crafted a message that is simple, relevant and commercial.

Welcome to Dryhopping: Re-engineered. 

HOPTIMISER-Case-Study-image-1
Hoptimiser case study - 2

What did we do?

The Hoptimser launch is a great example of our end-to-end campaign capability.

  1. Campaign strategy, management & milestones
  2. Creation of brand name & powerful ‘tagline’
  3. Sector research, user interviews & trial-site feedback
  4. Content for original 20pp brochure
  5. Detailed technical case study 
  6. Press coverage in leading industry media
  7. Hand built data list of 300+ micro-breweries 
  8. Direct mail package to 100+ head brewers 

 

The brand elements were designed for us by our clever creative partner Mike Garlick, and look ‘simply awesome‘ (so the client tells us).

Visit Hoptimiser