SDUK: Connecting with creatives

Extending the appeal of Sign & Digital 2018 to a creative audience

Creative content engages a wider audience base at Sign & Digital 2018.

Sign & Digital is the largest annual showcase for the visual communications sector. It’s the place to discover the latest innovations across signage, print, display, décor and design.

The show’s owners, Faversham House had a clear brief. They asked us to help them widen their reach beyond its core ‘audience profile’.

We needed to aim specifically at two groups. Firstly, creatives – workspace designers; interior designers; branding agencies. The second target group included end users from the fields of retail, hospitality and commercial interiors.

Joanna Watchman speaking at Creativity Brought to Life

How did we do?

Our original, targeted content positioned Sign & Digital as the go-to event for creatives.

Research and profiling undertaken by us offered the Show’s organisers essential insights on topics that would drive visitor attendance. Content Coms also took the role of Content Producer. Our own Joanna Watchman chaired a main-stage discussion in front of a packed audience on the Changing Face of the Modern Workspace.

Outcomes include:

  • Original blogs and content (25+ articles)
  • Production & chairing of seminar content
  • Instagram (11,700 impressions)
  • Twitter (542% increase in profile visits)

 

Our successful engagement with creative end users has demonstrated the market need for a new, dedicated London event: Imagine Design 2019.