Marketing for creative audience | Sign & Digital 2018 - Content Commuications
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SDUK: Connecting with Creatives

Extending the appeal of Sign & Digital 2018 to a creative audience

Creative content engages a wider audience base at Sign & Digital 2018.

Sign & Digital is the largest annual showcase for the visual communications sector. It’s the place to discover the latest innovations across signage, print, display, décor and design.

The show’s owners, Faversham House had a clear brief. They asked us to help them widen their reach beyond its core ‘audience profile’.

We needed to aim specifically at two groups. Firstly, creatives – workspace designers; interior designers; branding agencies. The second target group included end users from the fields of retail, hospitality and commercial interiors.

Joanna Watchman speaking at Creativity Brought to Life

How did we do?

Our original, targeted content positioned Sign & Digital as the go-to event for creatives.

Research and profiling offered essential insights on the topics that matter – ranging from the use of signage as a corporate branding tool – to trends and techniques in surface and textile printing and how to apply them.

  • Instagram (11,700 impressions)
  • Twitter (we contributed to 542% increase in profile visits)
  • Original blogs and content (over 25 articles)
  • Guest interviews / blogs (key players identified by us)

 

We also took the role of content producer for the show’s creative ‘stream’ of seminars. Our own Joanna Watchman produced and chaired a main-stage discussion in front of a packed audience on the Changing Face of the Modern Workspace.