Sign & Digital is the largest annual showcase for the visual communications sector. It’s the place to discover the latest innovations across signage, print, display, décor and design.
The show’s owners, Faversham House had a clear brief. They asked us to help them widen their reach beyond its core ‘audience profile’.
We needed to aim specifically at two groups. Firstly, creatives – workspace designers; interior designers; branding agencies. The second target group included end users from the fields of retail, hospitality and commercial interiors.
Our original, targeted content positioned Sign & Digital as the go-to event for creatives.
Research and profiling offered essential insights on the topics that matter – ranging from the use of signage as a corporate branding tool – to trends and techniques in surface and textile printing and how to apply them.
We also took the role of content producer for the show’s creative ‘stream’ of seminars. Our own Joanna Watchman produced and chaired a main-stage discussion in front of a packed audience on the Changing Face of the Modern Workspace.