The Anti-Greenwash Playbook: Our contribution to COP26
Did you know that the Competition and Markets Authority says up to 40% of green claims made could be misleading to consumers? It’s not good enough. We can all do better.
This is why our Futures team decided to produce The Anti-Greenwash Playbook. Our Playbook offers up our own guidance on how brands and businesses can be authentic, transparent and open in their communications with stakeholders. With a foreword by our friend, leading author and sustainability provocateur, Martin Brown, it is essential reading for anyone who values brand truths.
Launched at a COP26 fringe event in both e-book and hard-copy format, this little book has been read by thousands of readers all over the world. We’re pretty proud of it.
Here’s what we did…
- Concept, design & authorship by the Content Coms team
- Clear, crisp simple language to cut-through the noise
- Digital campaign to amplify awareness
- Launch at Living Futures Europe’s COP 26 ‘Voices’ event
“The Anti-Greenwash Playbook is insightful and constructively provocative… a superb publication CC team.”
– Jeremy Harthill, Chief Commercial Officer, Capitas Finance
