Brand Archives – Content Communications
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Bring Back the Brochure: A Marketer’s Manifesto

Our pledge to revive a powerful, long-overlooked marketing tool. 1999 was a bad year for the brochure. In May, Seth Godin’s Permission Marketing hit the shelves. The book argued that marketers had gone too far; that the volume of messages marketers were blindly firing had reached a tipping...

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When is a brand truly sustainable? When it’s honest.

Today virtually every global brand produces CSR reports, as sustainability becomes a key business battleground. But still a sense of mistrust persists. Sustainability expert Giles Crosse asks, will it ever change? At Content Coms, our business is low carbon communications. We pick sustainable companies to work...

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Increasing sales leads and brand awareness for energy innovator

Client: Manufacturer of solar PV technology. Challenge: This client - owned by a global renewables business - had a business need to improve the way it told its ‘story’ in marketing materials, and, in the process, increase sales leads and brand awareness. Solution: Content Coms worked closely with the company's...

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Top-Level Messaging Gives Designrock a Unique Voice

Client: Designrock – sustainable interior design company. Challenge: Designrock needed to re-think its top-level messaging in order to communicate its services to customers in a clear and confident manner. Solution: Through a collaborative workshopping process, Content Communications helped Designrock to capture its Unique Selling Points (USPs); define its key stakeholders; and...

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The historical rise of ‘get-noticed-then-sell’

In the 1960’s McGraw-Hill Magazines ran an advert advertising advertising.   “I don’t know who you are,” the copy read. “I don’t know your company. I don’t know your product. I don’t know your values. And I don’t know your reputation. Now – what was it you wanted...

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