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Content Communications / Useful Stuff
Aviva emboldens its ESG enforcement for good... what’s the key messaging and what might its impacts be?
3rd February 2022
In Useful Stuff

Aviva emboldens its ESG enforcement for good (and how it will drive change)

Aviva’s latest letter to 1,500 companies confirms today’s investor community is categorically driving business for better. What’s the key messaging and what might its impacts be? Aviva, if you didn’t already know, has some £260 billion of assets under management. That’s some serious clout when it...

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Content Coms at COP26: Our MD Joanna Watchman has been invited by Living Future Europe (LFE) to speak about our Anti-Greenwash Playbook...
10th November 2021
In Company, Useful Stuff

Content Coms at COP26: The Anti-Greenwash Playbook Goes to Glasgow

It’s an exciting week here at Content Coms. Not only is every newspaper, TV station and social platform alive with positive talk about COP26; we’re taking part in one of the Summit’s most important built-environment fringe events. Our MD Joanna Watchman has been invited by Living...

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We investigate whether the COP26 Deforestation Claims signal an era where, finally, we treat these ancient forms with proper respect?
3rd November 2021
In Thinking, Useful Stuff

Will COP26’s deforestation claims stand the test of time?

At Content Coms, we love trees. Could the COP26 promise on deforestation signal an era where, finally, we treat these ancient forms with proper respect? The magic of trees Back in 2020, we wrote about the magic of trees. Could it be that global leaders were listening? In...

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It's been a challenging year for brands of all kinds, but we check the latest evidence to find out 'Are the world's biggest brands really sustainable?'
12th October 2021
In Thinking, Useful Stuff

Are the world’s biggest brands really sustainable? We check the latest evidence

It's been a challenging year for brands of all kinds. New reports are emerging, revealing what's been happening performance-wise while Covid dominates the news. Our Environment Editor Giles Crosse asks ‘What's the picture’? Covid has been a horrific global experience and brands can be forgiven for...

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Transport Decarbonisation Plan: Challenge not in creating various strategies, but in implementation & efficacy
9th August 2021
In Thinking, Useful Stuff

Aspirational strategy: Is the UK’s recent Transport Decarbonisation Plan up to scratch?

As ever at Content Coms, we remain across all UK policy and strategy designed to lead the country to decarbonisation and Net Zero. Time and again however, the challenge appears not to be in creating the various strategies, but in their actual implementation and efficacy,...

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The phrase 'wicked problems' is becoming well understood within sustainability circles, writes our Environment Editor, Giles Crosse.
7th May 2021
In Useful Stuff

‘Wicked problems’: Fighting climate change & Covid require a big focus on collaboration

The phrase 'wicked problems' is becoming well understood within sustainability circles, writes our Environment Editor, Giles Crosse. A number of definitions exist but the most useful might be this: 'In 1973, design theorists Horst Rittel and Melvin Webber introduced the term 'wicked problem' in order to...

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5th March 2021
In Company, Useful Stuff

Budget 2021: was it good or bad for low carbon?

Unsurprisingly, Rishi Sunak's Budget was razor-focused on Covid. Was anything left over for the environment? Covid dominated Budget 2021 and whilst the Chancellor could not be blamed for putting the virus centre stage, here's the Content Coms view on whether he did enough to build a...

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The Spring Budget 2021 was unveiled by Chancellor Rishi Sunak earlier today. Esther Griffin, our Head of Energy at Content Coms tuned in and has curated the most salient points that impact the low carbon sector.
3rd March 2021
In Thinking, Useful Stuff

Spring Budget 2021: Content Coms unpicks the green announcements

The Spring Budget 2021 was unveiled by Chancellor Rishi Sunak earlier today. Esther Griffin, our Head of Energy at Content Coms tuned in and has curated the most salient points that impact the low carbon sector. As Business Green writes, “Mr Sunak made no mention...

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What kind of messaging is most likely to prompt us to switch to electric cars? Our Head of Energy Esther Griffin explores...
16th February 2021
In Thinking, Useful Stuff

Behavioural economics: what messages will motivate us to switch to electric cars?

What kind of messaging is most likely to prompt a desired action? Here, our Head of Energy Esther Griffin argues that although there’s been nearly a century’s worth of research and debate on the subject, it’s clear some strategies are measurably more effective than others. Behavioural...

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In the past few weeks, a great deal is happening to reframe US sustainability. Time, it seems, is no longer for wasting
3rd February 2021
In Thinking, Useful Stuff

A new era of US sustainability? Let’s hope so…

In the past few weeks, something strange has happened. In a world once accustomed to endless tweets framing climate change as a hoax, a silence has descended. If you found phrases like; 'It's freezing in New York, where the hell is climate change?' nigh on unbearable,...

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Content Coms takes a creative approach to B2B communications. We combine our sector knowledge with independent thinking to deliver content-led campaigns that work hand in hand with your commercial objectives.

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  • Content Coms x BusinessGreen Leaders Awards 2022: Celebrating the best of the UK Green Economy 29th June 2022
  • Content Coms CEO talks ESG & sustainability at World Whisky Forum 18th June 2022
  • “Positive, powerful, radical and practical”: Giles Crosse reviews The Regenerative Playbook 3rd May 2022
  • BusinessGreen Leaders Awards 2022: Content Coms shortlisted for Communications Agency of the Year 20th April 2022
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