When is a brand truly sustainable? When it’s honest.

Today virtually every global brand produces CSR reports, as sustainability becomes a key business battleground. But still a sense of mistrust persists. Sustainability expert Giles Crosse asks, will it ever change? At Content Coms, our business is low carbon communications. We pick sustainable companies to work...

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You lost me at ‘Hello’: How to stop selling in broadcast mode

Poorly thought-out, over-complicated sales pitches cost engineering and technology companies business. Joanna Watchman and Chris Bilko – seasoned comms marketers here at technology marketing & comms consultancy Content Coms - discuss seven useful presentation tweaks that keep an audience interested. Late one evening in 1984, the famous copywriter David Abbott was...

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Google announces significant changes to AdWords

Source: Marketing Land Google announced yesterday (Tuesday, May 24) that it will soon change the way advertisers set bids for targeting ads by device type in AdWords. Other coming changes revealed at web giant's Performance Summit in San Francisco include an update to Google text ads on all devices...

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