You lost me at ‘Hello’: How to stop selling in broadcast mode

Poorly thought-out, over-complicated sales pitches cost engineering and technology companies business. Joanna Watchman and Chris Bilko – seasoned comms marketers here at technology marketing & comms consultancy Content Coms - discuss seven useful presentation tweaks that keep an audience interested. Late one evening in 1984, the famous copywriter David Abbott was...

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Google announces significant changes to AdWords

Source: Marketing Land Google announced yesterday (Tuesday, May 24) that it will soon change the way advertisers set bids for targeting ads by device type in AdWords. Other coming changes revealed at web giant's Performance Summit in San Francisco include an update to Google text ads on all devices...

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Twitter Will Stop Counting Pics & Links in 140-Character Limit

[vc_row][vc_column][vc_column_text]Twitter is making a major shift in how it counts characters in Tweets, giving users more freedom to compose longer messages. The social media channel will soon stop counting photos and links as part of its 140-character limit for messages, according to a person familiar with the...

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Are stop words really bad for your content?

What’s the difference between a mathematical concept and a 1999 sci-fi movie starring Keanu Reeves? According to Google, it’s the word ‘the’. Stop words (words such as ‘the’, ‘a’, ‘if’ etc) have often been deemed ‘useless’ by content marketers as search engines couldn’t recognise them and...

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The true value of getting to know your customer

How American Express successfully marketed an inferior product and what today’s marketers can learn from the tale. In 1974, American Express had a problem. Despite an illustrious history, they’d somehow fallen a fair way behind their rivals. The glory days of their express delivery service were over and...

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