When is a brand truly sustainable? When it’s honest.

Today virtually every global brand produces CSR reports, as sustainability becomes a key business battleground. But still a sense of mistrust persists. Sustainability expert Giles Crosse asks, will it ever change? At Content Coms, our business is low carbon communications. We pick sustainable companies to work...

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You lost me at ‘Hello’: How to stop selling in broadcast mode

Poorly thought-out, over-complicated sales pitches cost engineering and technology companies business. Joanna Watchman and Chris Bilko – seasoned comms marketers here at technology marketing & comms consultancy Content Coms - discuss seven useful presentation tweaks that keep an audience interested. Late one evening in 1984, the famous copywriter David Abbott was...

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