Twitter Will Stop Counting Pics & Links in 140-Character Limit

[vc_row][vc_column][vc_column_text]Twitter is making a major shift in how it counts characters in Tweets, giving users more freedom to compose longer messages. The social media channel will soon stop counting photos and links as part of its 140-character limit for messages, according to a person familiar with the...

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Are stop words really bad for your content?

What’s the difference between a mathematical concept and a 1999 sci-fi movie starring Keanu Reeves? According to Google, it’s the word ‘the’. Stop words (words such as ‘the’, ‘a’, ‘if’ etc) have often been deemed ‘useless’ by content marketers as search engines couldn’t recognise them and...

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The true value of getting to know your customer

How American Express successfully marketed an inferior product and what today’s marketers can learn from the tale. In 1974, American Express had a problem. Despite an illustrious history, they’d somehow fallen a fair way behind their rivals. The glory days of their express delivery service were over and...

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Top-Level Messaging Gives Designrock a Unique Voice

Client: Designrock – sustainable interior design company. Challenge: Designrock needed to re-think its top-level messaging in order to communicate its services to customers in a clear and confident manner. Solution: Through a collaborative workshopping process, Content Communications helped Designrock to capture its Unique Selling Points (USPs); define its key stakeholders; and...

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Content Coms publishes its ‘Big Book of Coverage’

Here at Content Coms, we’ve been generating fantastic high-quality press coverage for as long as we can remember. So, how do we do it? Well, it’s all about telling a story. Whether it’s an opinion forming article, a technical case study, or a high-level thought leadership editorial,...

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