Top-Level Messaging Gives Designrock a Unique Voice

Client: Designrock – sustainable interior design company. Challenge: Designrock needed to re-think its top-level messaging in order to communicate its services to customers in a clear and confident manner. Solution: Through a collaborative workshopping process, Content Communications helped Designrock to capture its Unique Selling Points (USPs); define its key stakeholders; and...

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Content Coms publishes its ‘Big Book of Coverage’

Here at Content Coms, we’ve been generating fantastic high-quality press coverage for as long as we can remember. So, how do we do it? Well, it’s all about telling a story. Whether it’s an opinion forming article, a technical case study, or a high-level thought leadership editorial,...

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How to be a thought leader

Achieving thought-leadership status isn’t as tough as you might think. Let’s talk for a second about Dale. Dale left school at 15 and became what the media would call a New Age traveller. He’s now 54, the founder and owner of a renewable energy firm and an...

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The historical rise of ‘get-noticed-then-sell’

In the 1960’s McGraw-Hill Magazines ran an advert advertising advertising.   “I don’t know who you are,” the copy read. “I don’t know your company. I don’t know your product. I don’t know your values. And I don’t know your reputation. Now – what was it you wanted...

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