How to be a thought leader

Achieving thought-leadership status isn’t as tough as you might think. Let’s talk for a second about Dale. Dale left school at 15 and became what the media would call a New Age traveller. He’s now 54, the founder and owner of a renewable energy firm and an...

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The historical rise of ‘get-noticed-then-sell’

In the 1960’s McGraw-Hill Magazines ran an advert advertising advertising.   “I don’t know who you are,” the copy read. “I don’t know your company. I don’t know your product. I don’t know your values. And I don’t know your reputation. Now – what was it you wanted...

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The Significance of Addressing the STEM Gender Gap

A guest blog authored by Mark Bradford at STEM Graduates Approximately 75000 engineering students will graduate from UK universities during 2015, however around 15000 of this number are not eligible to work within the EU without Visa sponsorship. A further 5000 graduates will return home to...

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Does ‘Tone of Voice’ Matter? We think so.

Here at Content Coms, we think ‘tone of voice’ can be a much-overlooked component of the comms process.  Our guest blogger, writer Joe Cox offers up his top 5 pointers to help B2B businesses get it right. In the competitive world of B2B marketing and sales...

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