Insight isn't a service we offer. It's how we work.
We’re specialists, not generalists, so we understand your sector from the inside out. From technology and policy to market dynamics and commercial pressures, deep domain insight shapes everything we do.
So what? We add value to your business from day one, so you’ll never spend your time bringing us up to speed.
We’ll add value from day one.
Sector Intelligence
Regular market insights, trends and analysis from our sector experts.
Extensive networks
Decades of experience means deep industry, media and stakeholder connections.
Deep vertical expertise
Extensive expertise across a wide range of vertical sectors and niche markets.
Greenwash expertise
Greenwash compliance built into every project, to keep your comms compliant.
Sectors where the detail matters.
Energy
Generation, supply, flexibility and the transition.
Clean technologies
Emerging technology with a decarbonisation case to make.
Proptech & building services
The built environment and the systems inside it.
Niche expertise
Content, digital PR and marketing for the lighting sector.
Marketing strategies, digital campaigns and creative content for sustainability-conscious brands.
For building materials brands shaping the future of how we build.
What do you need to achieve?
We map the trends, policy shifts and market levers shaping your sector, so decisions rest on evidence rather than assumption.
What we offer
- Market and competitor analysis
- Policy and regulatory tracking
- Audience and buyer research
- Insight briefings for leadership teams
We test what you stand for against how the market actually reads you, so your positioning holds up outside the workshop.
We talk to the people who buy from you and the people who don’t, so your marketing is built on what they say rather than what we assume.
What we offer
- Customer and buyer interviews
- Journey and decision mapping
- Segment and persona development
- Win, loss and churn research
We turn commercial objectives into a communications plan with clear priorities, owners and measures, so activity adds up to something.
We build a body of published work that makes you the reference point in your sector, so buyers arrive already persuaded.
What we offer
- Thought leadership programmes
- Media relations and commentary
- Original research and reports
- Speaking and industry platforms
Most briefs start as a business problem rather than an objective. Describe yours and we’ll tell you where we’d start.
Strategy led, strong on delivery.
Strategy & insight
- Go-to-market planning
- Network development
- Stakeholder engagement
- Audience analysis
- Horizon scanning
- Social value readiness
Positioning & influence
- Brand positioning
- Customer stories
- Messaging development
- Thought leadership
- ESG & impact comms
- Greenwash compliance
Reach & demand
- Content strategy
- Content development
- B2B media & PR
- Technical content
- Design & creative
- SEO & discovery
Every project is powered by deep sector intelligence.
UK market entry strategy aimed at TPIs
Opening up connections with the UK’s TPI market required a targeted audience-driven strategy.
Mapping demand for wireless lighting controls
Recommendations and insights on policy drivers and market levers to inform commercial strategy.
Identifying investment drivers in CRE sector
We uncovered what’s driving the demand for investments in the UK smart buildings market.
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- Panasonic
- Siemens
- GE
- Vattenfall
- Ibstock plc
- Tarkett
- Xaar
- The LIA
- Purmo Group
- Sustainable Energy First
- Tamlite
- Prime Light
- Thorlux
- Priva
- Cura
Startups, scale-ups and global brands across energy, technology and the built environment. See the work →
Independently checked
Verified social and environmental performance
Accredited
Written by Content Coms
Shortlisted, Communications Initiative of the Year 2025
Not sure where to start? Let's talk.
Most conversations begin with a business problem rather than a brief. Tell us yours and we’ll tell you what we’d want to understand first.
A free 30 minute marketing clinic.
Book a 30 minute clinic
Four fields. We’ll ask the rest when we speak.
No pitch, no obligation. We’ll reply within one working day and only use your details to do that.