Tori Madine
Tori is a creative communicator and storyteller, translating clients’ strategic visions and complex stories into compelling content campaigns that deliver results.
With over twenty years’ experience of communications in the built environment, Tori understands the everyday challenges and opportunities facing her clients, and the need to engage all stakeholders, including employees and communities, with the transition to Net Zero.
A former journalist, Tori has written for leading titles including Building Magazine, Building Design and Property Week. With a keen visual and design sense, she knows how to use multi-media platforms to grab attention with authentic stories that demand attention.
In addition to creating content strategies for companies driving change in the built environment and professional services sectors, Tori is adept at corporate reputation management and media relations. She has worked as PR consultant to small and large clients ranging from world leading landscape architecture studio Grant Associates to construction group Morgan Sindall plc. Her bulging contacts book has been amassed over many years.
A keen runner and cyclist, Tori brings energy and enthusiasm to all her work. Her professional interests include:
- Corporate reputation and the ESG agenda
- Community / public engagement with Net Zero
- Increasing awareness of the biodiversity crisis
A graduate of English from the University of Birmingham with a postgraduate certificate in magazine journalism, Tori is a member of Women in Property. Her first graduate job was as a reporter on Building’s first news website in 2000 – the (very) early days of digital journalism.
