The Anti-Greenwash Playbook
by Content Coms
Impacts
Our impacts
We’re doing our bit to respond to the climate emergency
We believe the world has the potential to be greener, healthier and more sustainable. As creatives and communicators we have the power to change the narrative about both climate change and ecological crisis.
This is why we are a signatory to the Creative Climate Disclosure which seeks to minimise the carbon conflicts of the creative communications sector. Requirement of signing this is that we are transparent about where our sales turnover comes from.
Our Creative Climate Disclosure is also an opportunity to remind the world we will only work with clients whose commitment to fight climate change is as strong as our own.
Each year we give at least 2% of our net profits to charity – this year our partner is Wiltshire Wildlife Trust.
This is us
We’re not for everyone
We’re very selective about the company we keep. We only work with businesses that want to play an active part in making the world a better place – either through more efficient use of natural resources; industrial efficiency; carbon reduction; or strategies that support human health and wellbeing. We tell their stories and deliver positive change.
2
% net profits to charity
70
% revenue from clean tech
1.8
% revenue from carbon intensive firms
77.2
% business from SMEs
Giving back #bigclimatefightback
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Better buildings for better people
Our greatest contribution to social value is our continued investment of our time, money and resources in Work in Mind.
Now in its 4th year, Work in Mind remains the world’s only information resource dedicated to healthier, better workplace buildings. Our content is read by 70,000+ people per year across nearly 200 countries.
Throughout the pandemic, Work in Mind focused on delivering content that supports the entire workplace supply chain (including employees themselves). Topics include tools for bolstering mental health resilience; as well as practical articles on how employers and building managers / owners can ensure a safe return to work. A particular area of focus is the need for a paradigm shift on attitudes to indoor air quality.
Over the last 12 months, we worked with our industry collaborators and contributors to take the healthy buildings message to the market including: British Council of Offices, The International Well Buildings Institute, the World Green Building Council; The International Living Futures Institute and many others. academia.
We remain a social purpose project – developed, resourced and funded by our Shareholders and not run for commercial gain. It is difficult to measure and quantify the social value contribution of Work in Mind. However, our timesheets tell us that, on average, the time spent by our team on this initiative is equivalent to a £40K retained client.
This year, Work in Mind was a finalist in the Bath Life Awards & Construction Marketing Awards (pending finals), as well as being longlisted in the ASBP Awards 2022 (pending finals).
