Priva Digital Services: Content to drive user subscriptions
Need to drive user renewals & subscriptions? Content is the answer.
Our longstanding friends at Priva UK asked us for help to increase their success rates in securing renewed subscriptions to their cloud-based building management services.
We suggested that a content-led workflow was needed. Our solution included a suite of well-scripted, easy-to-deploy email templates, dedicated landing pages and a succinct explanation of the service levels available. We felt sure this would help Priva’s UK team drive subscriptions and renewals with ease.
The starting point was to ‘think: customer’…
Our starting point was to get into the minds of Priva’s customer. We know that building owners and operators are often time-poor; anything that causes added complication and hassle is far from welcome. To maximise the success rate of service subscriptions, we suggested a four-step plan in which we:
- Created a clear, easy-to-follow workflow process for the sales team
- Prepared content for each stage in the workflow to trigger an action or response by the customer (ideally, a renewal!)
- Defined a 3-tier service level plan with the Priva team which was then designed by our creative team
- Built landing pages and related content to maximise and measure engagement
This workflow is not only highly successful, but it has also been hailed as an example of best-practise in the wider business.