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Stakeholder mapping

Mapping the demand for smarter, better buildings

What’s driving the demand for investments in smart buildings? This was the big question behind a sector review of the UK commercial buildings sector.

Responding to a brief from a global building tech manufacturer, our Built Environment team responded with a detailed stakeholder map and market overview.

We used existing market knowledge, desk research and in-person interviews with industry stakeholders – including decarbonisation consultants and asset managers.

Fact-based insight and intelligence to aid decision making & growth

The output from this project will be used to inform the client’s sales, marketing and content strategy for 2024/25.

Our next phase of work is to develop an integrated communications plan that targets this sector.