Stakeholder mapping & message development targets the UK commercial buildings sector
Mapping the demand for smarter, better buildings
What’s driving the demand for investments in smart buildings? This was the big question behind a sector review of the UK commercial buildings sector.
Responding to a brief from a global building tech manufacturer, our Built Environment team responded with a detailed stakeholder map and market overview.
We used existing market knowledge, desk research and in-person interviews with industry stakeholders – including decarbonisation consultants and asset managers.
Fact-based insight and intelligence to aid decision making & growth
The output from this project will be used to inform the client’s sales, marketing and content strategy for 2024/25.
- Investment trends & legislative drivers
- Size & shape of the market specific to building services
- Key stakeholders & decision makers
- Motivations & pain points
- Barriers to sale
- Messaging development & comms planning
Our next phase of work is to develop an integrated communications plan that targets this sector.
