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Technical White Paper secures attention from global food & bev brands

A White Paper authored by Content Coms technical writing team has helped to prove the energy efficient characteristics and benefits of MasoSine sinusoidal pump technology in high viscosity applications.

Commissioned by long-standing PR client Watson-Marlow Fluid Technology Group (WMFTG), the White Paper required a deep understanding of two of our core areas of expertise: fluid handing and energy efficiency. No mean feat.

What was the result?

Used as a high-value content asset in a major marketing campaign to the food & beverage sectors, the paper was an instant success. Downloads by global food brands proved the document’s contents to be relevant and valuable.

Content Coms team drew from its extensive knowledge of the energy arena to bring the content of the paper ‘to life’ through the addition of contextual information on energy regulation and market drivers. This secured interest from energy managers, finance directors and sustainability professionals as well as engineering leads.

You can click here to download the white paper.

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