Energy sector content for leading renewable power supplier
Two Wiltshire based companies with a shared passion for a low carbon future
Good Energy has spent the last 20+ years changing the way consumers think about the generation and purchase of renewable electricity.
Headquartered near us in Wiltshire, their marketing has traditionally focused on the domestic market. However, new opportunities beckon in the commercial sectors via three audience groups – brokers and consultants, SMEs and large enterprises.
As energy content specialists, we were only too happy to spend a large chunk of our winter lockdown in 2021 creating a suite of high-value gated white papers and blog content aimed at each audience group.
Powerful content, perfectly pitched for businesses
Here’s how we helped Good Energy’s business-to-business team:
- Content planning & audience profiling
- Guidance on market drivers for each audience persona
- Authorship of over 20+ original un-gated content assets
- Authorship of 3 white papers on decarbonisation