Integrated campaign drives motor dealers to decarbonise
Campaign objective: to drive commercial demand for ‘energy as a service’ among carbon and cost-conscious UK motor dealerships.
Outcomes
- Precise, on-brief, high-value leads generated
- Leads inc. 9 of the top 100 UK dealerships
- Deep domain expertise & profile established
- Multiple media & award successes
Here’s how we did it…
This is the perfect example of a fully integrated, results-driven campaign. We centred our activity around a central content asset in the form of an ebook. Titled ‘Easy Routes to Energy Saving & Decarbonisation for Motor Dealers’ it was the perfect honey-trap for carbon-conscious dealerships.
Every element of the creative, digital and content was delivered by our team.
- Strategy & outreach with leading media & trade associations
- Targeted digital press advertising
- Dedicated landing page / and data capture
- SEO and LinkedIn PPC strategy & management
- Weekly original un-gated blog content
- Media relations & award entries
