Hoptimiser: Brand & product launch
Award-winning campaign changes the way brewers brew!
We love a pint. We know about brewing. And, we know how to introduce a game-changing process technology to a niche market, too.
Which is why Torqueflow Sydex asked us to launch its new brewing technology division. To connect with our audience, we needed a name and brand that is memorable, cheeky and full of personality.
And, so, Hoptimiser was born.
Next up, was the launch of Hoptimiser’s lead technology, the Rolec DH. This clever bit of kit has the potential to revolutionise the way the UK’s micro brewers produce hop-forward beer in cost effective way – without compromising on flavour. We crafted a message that is simple, relevant and commercial.
Welcome to Dryhopping: Re-engineered.
What did we do?
Hoptimser is proof of our end-to-end campaign capability.
- Campaign strategy, management & milestones
- Creation of Hoptimiser brand name & powerful ‘tagline’
- Sector research, user interviews & trial-site feedback
- Content for original 20pp brochure
- Detailed technical case study
- Press coverage in leading industry media
- Hand-built data list of 300+ micro-breweries
Hoptimiser’s MD David Lee told us: “You have helped us to take our story to the market using the right language, the right tools and the right channels – and the results speak for themselves.”
Within 9 months of campaign deployment, orders have been confirmed from the Mondo and Anarchy breweries as well as a trial with Brew Lab.
Our work was Highly Commended at the 2018 Beer & Cider Marketing Awards (Best B2B campaign)