Illuminating, integrated campaign breathes life into emergency lighting software
Say hello to ARGOHub
There are few things more exciting than a product launch. But when you get to mark your stamp on just about every element of the campaign – from creating the product name to designing the user interfaces of the tech itself – you know it’s going to be good.
And that’s precisely what we did here.
Let’s introduce you to ARGOHub: a game-changing software-as-a-service technology for emergency lighting testing – developed by Abtec BT.
What’s in a name?
This has been a truly integrated campaign. We’ve given ARGOHub its name (a spot of word-play using the name of the Greek God of ‘all-seeing’); its brand (lots of clever use of shapes and imagery to suggest vision, visibility and the power of light); and we created all of the PR content and messaging too.
As if that’s not enough, the icing on the cake was when Abtec asked us to design the graphical user interface (GUI) for the software itself.
Thanks to our talented digital team, the GUI looks super-slick – and more importantly – its design offers users exceptional levels of clarity and visibility of system performance and fault reporting.
Heavyweight content asset
Every campaign needs content. And, it usually helps to have at least one, super-strong, high value asset to pull people in.
To launch ARGOHub, we prepared a detailed technical white paper on the benefits of automated emergency light testing and secure data storage.
Aimed at building managers working for schools, local authorities and housing associations – for whom the responsibility of such systems is onerous – this useful, easy-to-digest paper is available for download from the ARGOHub website (and before you ask, yes, we built that too).