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Illuminating strategy for wellbeing campaign

We spend one-third of our lives at work. It’s worrying that less than half of us feel our workplace has a positive impact on our health and wellbeing. Perhaps that’s why 26.8M days were lost to work related ill health in 2017/18? Could this be at the root of Britain’s productivity issues?

Perhaps a greater focus on health and wellbeing could help boost Britain’s output? After all, happier, healthier employees are invariably more productive at work.

What’s needed, surely, is a more people-centric approach to building services. And, specifically, lighting. That’s where Tamlite Lighting comes in.

Workplace wellbeing & the productivity puzzle

Tamlite’s brief was to convey the commercial case for investment in lighting for wellbeing. Using intel gleaned from our Work in Mind initiative, we decided to make an explicit connection between wellbeing and productivity.

Kicking off with a brilliant content asset – Workplace Wellbeing & the Productivity Puzzle – as the campaign centre-piece, we delivered major press coverage; on-point content for social; and guidance on messaging for ads and web. Each part of the lighting specification hierarchy was addressed with targeted messaging and content.

Tamlite now has an established voice, profile and position of leadership in this emerging market. It’s just the start though; the market is young – but they’ll be there, leading the way.

Pssst… We’re giving away our trade secrets…

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