Integrated, lead-gen campaign to launch green CHP tech
Introducing a green alternative to traditional CHP
Eurosite Power approached us with a clear brief. How, they asked, could they launch their new 100% zero carbon Green CHP technology to large UK-based energy users?
Our campaign strategy centred around a high-value content asset (white paper) written by our team of energy content specialists. This was promoted via a targeted PPC campaign on Linkedin, PR and comms across the energy management and manufacturing media. A promoted ‘Ask the Expert’ video interview in conjunction with Manufacturing Management was the icing on the cake.
The KPIs and results on this campaign are commercial in confidence. However, what we can tell you is that the sales leads were well into ‘3 figures’ – and vastly exceeded everyone’s expectations.
Here’s what we did…
- Top level campaign strategy
- Research & authorship of white paper
- Design & build of landing page / content assets
- Digital ads / PPC budget allocation strategy & set up
- Media relations & comms
- Relationship broking with MEUC & Manufacturing Today