The Anti-Greenwash Playbook: Second Edition
A critical friend with an eye on transparency
The Competition and Markets Authority says up to 40% of green claims made could be misleading to consumers? It’s not good enough. We can all do better.
The Anti-Greenwash Playbook is our response. First published in 2021, it offers clear guidance on authentic, transparent communications. The latest edition (2024) focuses on practical advice. It features the latest must-know guidance, key greenwashing regulations and practical tips to help your business stay compliant and authentic.
Creative impact
- Concept, design & authorship by the Content Coms team
- Clear, crisp simple language to cut-through the noise
- Digital campaign and webinar to amplify awareness
- Free to view & open-access Lunch & learn webinar
- Partner events with UK trade associations
- 1000+ copies requested / downloaded
“The Anti-Greenwash Playbook is an outstanding resource, offering clear and concise guidance for applying these principles in practice. It’s an invaluable tool for navigating growing regulatory scrutiny while maintaining trust with customers and stakeholders”
