Product launch strategy | Ideas | Content Coms
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VISTA: launching an energy optimisation solution

Launch programme for energy optimisation technology

Our energy marketing expertise offers a fresh perspective for product launch

When long-term client BG Energy Solutions asked us to deliver strategy, creative and technical content for their new VISTA technology, we jumped at the chance.

We threw away the rule book.

The brief deserved a fresh approach. And, with a name like VISTA it’s not hard to see why we chose a themed route.

The ‘big idea’ was centred around ‘new perspectives on energy use’.

The VISTA launch is a perfect example of our end-to-end campaign capability including all creative; brand & collateral*; industry PR; and of course… core messaging and content.

* With help from our clever friends at Mike Garlick Design.

What did we do?

Key to the VISTA launch was our energy marketing expertise.

  1. Campaign strategy and visual theme
  2. Content + concept of brochureware
  3. Technial product info & docs
  4. Content for all channels (PR + web + social)
  5. Teaser launch plan via social
  6. Targeted PR and editorial features

 

Gareth Barber, BG’s MD is pretty pleased with the results.

The only thing that is better than the marketing, is the energy saving results!

Meet VISTA.