Category: Comms Trends

New CAP greenwashing guidance: how to get environmental claims right

LinkedIn’s new crackdown on “AI slop”: what it means for B2B businesses

What is AI reading? Why earned media matters more than ever

UK and EU join forces on AI: What it means for innovation and business

A woman with long dark hair and a green blouse sits working at her desk with a laptop. She is working on her content strategy that involves optimising for AI Overviews and Featured Snippets

How to optimise for AI Overviews and featured snippets

A young Gen Z woman in a yellow top sits on her computer, working.

What drives Gen Z? Content Coms launches new business guide