Greenwashing support
Helping businesses avoid compliance risks, build trust & communicate with integrity.
Struggling to communicate your sustainability story with clarity and credibility? We’re here to help. As a certified B Corp, we believe in teaching, not preaching. Whether you’re an SME or a global brand, our greenwash training and communications services will help you navigate the pitfalls of greenwashing. With our help, you’ll stay on the right side of compliance and build lasting trust through transparent, authentic messaging.
Our greenwash guidance and training was shortlisted for an edie Net Zero award in the category of Communications Initiative of the Year 2025.
Greenwash support
Greenwash risk assessments
Comprehensive review of your current communications, aligned with best practices, including the CMA’s Green Claims Code.
Greenwash-free content
We’ll make sure what you say is clear, meaningful and substantiated – and ensure you’re compliant with green claims regulations.
Greenwashing training
Empower your internal teams or wider stakeholders with our expert-led sessions on spotting and preventing greenwashing.
Authentic storytelling
Evidence-based narratives that resonate with clients, stakeholders, and partners – as part of ESG and social value impact reporting.
Sector expertise
As energy and built environment specialists, we know how to align sector demands and drivers with greenwash-compliant copy & content.
Ongoing support
We’ll act as your trusted ‘critical friend’ for ensuring communications, marketing collateral and content remain greenwash-free.
Resources
The Anti-Greenwash Playbook 2nd Edition
Our Anti-Greenwash Playbook has helped 1000s of people – in organisations of all sizes – to understand the implications of greenwash. Our latest edition (updated in 2024) explains in simple language how to comply with the latest guidance.
Webinar: How To Avoid Greenwashing & Reduce Operational Risk
In this 30-minute “lunch and learn” webinar, Joanna Watchman & Esther Griffin share tools that will help you avoid greenwashing and spot those just paying lip service, understand the Competition and Markets Authority’s new Green Claims Code, communicate transparently, honestly and openly about your own green journey.
