Customer Stories

We help businesses turn customer experience into compelling stories.

Content Coms helps energy, technology and sustainable brands uncover and tell the stories behind innovation, transition and transformation. We create content that builds trust, supports sales and powers search.

Joanna Watchman, MD at Content Coms, chairs ICEL Conference for 3rd Year in a row.
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92%

of B2B buyers say peer proof shapes who they shortlist.

Buyers want proof, not claims.

Evidence over assertion

Real customer stories give your prospects the proof they need before they engage with you.

Built for AI search

Clear, credible evidence of your capability is exactly what AI answer engines surface and cite.

Complexity, translated

We turn the most complex technical detail into accessible, compelling content.

Works everywhere

One story flexes across sales, PR, social and digital, as well as ESG and impact comms.

Sustainable Energy First · Interviews

Voice of customer insight from major I&C energy users.

What’s keeping Britain’s best-known brands awake at night when it comes to energy, Net Zero and business resilience? We asked the questions…

Manufacturing · Case study · Technical

TEDOM's CHP story: Delivering decarbonisation at Aston Cider

We captured the story of a landmark decarbonisation project for TEDOM amplified via video, PR, awards & social.

Energy · Case study · VOICE OF CUSTOMER

Sustainably Speaking: Leadership stories on energy resilience

What’s driving decision-making in energy-intensive sectors? Sustainable Energy First trusted us to ask their customers.

Manufacturing · Case study · ESG

ESG progress at Ibstock: An accessible sustainability story

Communicating ESG progress works best when the message is accessible and human. We helped Ibstock tell its story. 

Editorial process

We find the story you didn’t know you had.

Insightful questions, sector understanding and editorial judgement — not a content template.

01

Extract

Experienced interviewers – we ask the detailed questions a generalist agency can’t!

02

Shape

Message matters! We sculpt your story to ensure it connects with your audience.

03

Create

Working across multiple formats – video, case study, interview, report or social.

04

Amplify

Everything we do is designed to be repurposed for maximum value and reach.

What we offer

Your stories, told by sector experts.

Designed to support sales, search and visibility, our content works across channels, sectors & audiences.

Exec Interview

Stories for positioning

Our journalistic skills uncover thought leadership stories that strengthen positioning, build authority and shape perception.

Stories for validation

Buyers want evidence, not claims. Our detailed technical  project stories showcase your expertise and capability to deliver.

Stories for insight

Combining decades of sector insight with facilitation expertise, our experienced moderators uncover valuable perspectives from business leaders

The interview is fantastic, so powerful and we will be able use in so many areas, so thank you again.
Kenny Mattley, Managing Director · TEDOM UK

Trusted in complex, technical markets.

Two decades telling stories for energy, tech & sustainable brands.

Where your story works

One story. Every audience.

01

Sales enablement

Customer evidence that helps sales teams communicate complex technologies and concepts.

02

PR & earned media

Thought-leadership stories grounded in market insight and real-world experience.

03

AI search visibility

Clear, citable, expert content that LLM engines surface and trust.

04

ESG & sustainability

Progress and performance translated into compelling, human stories.

05

Employer brand

Communicating the culture and purpose that attracts the right talent to your business.

06

Investor & stakeholder

Demonstrating clear evidence of progress, strategy and market opportunity.

Got a customer story worth telling?

Tell us about the work you’re proud of. We’ll help you find your story and share it with the audience that matters to you.