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Ask Emily: A new, more personal way to share Ibstock's ESG progress

Since 2017, we’ve helped leading building products manufacturer Ibstock plc to share its ESG progress. For the 2023 ESG Update, we wanted to make the information feel more accessible and more personal. Video felt like the way to go. 

  • We came up with the idea of ‘Ask Emily’ – a filmed Q&A session with Ibstock’s Head of ESG.
  • We scripted (and asked) the ‘big questions’, offered guidance on messaging and helped to shape the responses. [Ibstock’s lovely in-house team shot & edited the video].
  • The ‘Ask Emily‘ interviews were also repurposed and published in the written form, as an interview on

The response on social media and from internal stakeholders has been fantastic. No doubt, video content will be the dominant channel for future ESG updates and communications. 

Pssst… We’re giving away our trade secrets…

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