Content Coms Logo - White

Adding intelligence to Xaar’s charity partnership selection

Identifying the right charity partner to support as part of your ESG strategy ought to be easy. However, with around 200,000 charities currently operating within the UK, it would be easy to find yourself overwhelmed.

When Xaar plc was looking to refresh its own charitable giving within the UK as part of its Sustainability Roadmap, they asked for our help.

With third-sector expertise in-house, we helped to shape the search criteria, ensuring that there was a strong alignment between Xaar and its potential partners. Having compiled the long-list of prospective partners, we provided contact details and background research, as well as our thoughts on which charities should be shortlisted. We also offered guidance to the in-house team at Xaar as they went through the selection interview process and stayed on-call until the process was complete and their new charity partner BREAK was confirmed.

How we can support your charity partner pre-selection process


If you are looking to develop a long-term relationship with the right charity partner, either as part of your ESG or BCorp agenda, or just because it’s something your employees want to do, we’re here to help:

  • Specification development
  • Defining search criteria
  • Desktop research
  • Shortlisting recommendations
  • Interview questions
  • Scoring criteria


Interested to know how we can help with wider ESG communications and strategies? Read about our work with Xaar plc and Ibstock plc.

“The Content Coms team has a vast knowledge of the wider sustainability arena.”

Pssst… We’re giving away our trade secrets…

NEW! Check out our Little Book of Marketing Ideas for Cleantech & Energy Innovators