Developing a marketing strategy to reach the UK TPI market
Communicating a complex value proposition
ENTRNCE, a Dutch clean-tech company, came to Content Coms as a newcomer to the UK. Its platform, Matcher, aligns real-time electricity demand with renewable energy supply, helping organisations move towards 24/7 clean energy.
Their sales team initially targeted large corporate energy users, but identified the TPI (Third Party Intermediary) market as a faster route to market. TPIs are influential gatekeepers in a crowded space. ENTRNCE saw an opportunity to offer Matcher to TPIs on a white-label basis, giving them a point of differentiation and a way to guide customers towards impactful clean energy decisions.
Entering a crowded and complex market, and communicating a nuanced value proposition, required our deep domain, specialist expertise.
Creating genuine opportunities with TPIs
Content Coms knows the TPI market inside out. We’ve worked with TPI clients, past and present – and this wasn’t the first time we’d been asked to engage this influential audience. Here’s what we did:
- Mapped and prioritised leading UK TPIs
- Identified profile-building opportunities – events, awards & networks
- Defined ENTRNCE’s TPI value proposition & developed targeted content
- Introduced ENTRNCE to TPIs in our network
Our work with ENTRNCE delivered genuine opportunities including meetings with TPIs. We also raised their profile in a noisy market and helped this innovative Dutch business establish a credible presence in the UK.
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