Developing a clear, compelling & confident narrative for cleantech firm
Recirc Energy is one of the UK’s leaders in wastewater heat recovery. As an engineering-led business, their team knew their technical subject inside out. But, they struggled to clearly articulate their value proposition and positioning.
Using our Messaging Deck process, we ran a highly effective one-day workshop that untangled Recirc’s thinking and translated it into a clear, compelling narrative. We simplified and clarified their core offer into three distinct pillars – consultancy, projects and technology. Next, we introduced a bolder, more confident tone of voice into their communications and messaging.
The success of this brief led to a request to project-manage the development of Recirc’s new website. We delivered a high-impact result – alongside on-point content – on time and on budget.
“Joanna combines strategic insight with a practical understanding of small business realities. Our new value proposition deck gave us real clarity and confidence in our purpose and our offering. I wouldn’t hesitate to recommend her and the Content Coms team.”
