Strategy & Positioning

Strategic marketing to help you stand out and scale.

We offer a winning formula for growth. We combine deep sector knowledge with research and strategic thinking to help energy, technology and sustainable businesses make better decisions about where to compete, how to position themselves and how to communicate their value.

What we do

From market insight to a clear route to growth.

Go-to-market planning

Understand where to compete and how to win. We combine sector intelligence with insight into policy, regulation, competitors and customer demand to identify market opportunities and build a clear route to growth.

Horizon scanning

Stay ahead of the trends shaping tomorrow’s markets. From policy and regulatory change to emerging technologies and investment priorities, our intelligence helps business leaders anticipate disruption and act with confidence.

Vertical market appraisals

Understand which markets have growth potential. We assess sector dynamics, customer priorities, routes to market and competitive pressures to identify where the strongest opportunities lie.

Brand & market positioning

Find the space you can own. We combine deep sector knowledge with competitor and audience insight to define where your brand belongs, what makes it different and why customers should choose you.

Value proposition & messaging

Turn your expertise into a compelling story. We translate complex technologies, capabilities and evidence into clear, differentiated messaging that resonates with customers and strengthens visibility across search and AI discovery.

Communications strategy

Focus communications where they can make a difference. We connect your commercial priorities with the issues shaping your market, identifying the audiences and opportunities that will build influence, visibility and demand.

Why clients choose us

We’ll add value from day one.

Sector Intelligence

Regular market insights, trends and analysis from our sector experts.

Extensive networks

Decades of experience means deep industry, media and stakeholder connections.

Deep vertical expertise

Extensive expertise across a wide range of vertical sectors and niche markets.

Greenwash expertise

Greenwash compliance built into every project, to keep your comms compliant.

Evidence

Recent strategy and positioning work.

Cleantech · Recirc Energy

Brand story: Developing a clear, compelling & confident narrative for cleantech firm

Recirc Energy is one of the UK’s leaders in wastewater heat recovery. As an engineering-led business, their team knew their technical subject inside out. But, they struggled to clearly articulate their value proposition and positioning.