Ibstock plc: Building sustainability leadership

Communicating Ibstock plc’s environmental, energy and sustainability commitments

Sustainability communications strategy builds Ibstock plc’s profile as industry leader

With 41 factories, Ibstock plc is no ordinary manufacturing business. Comprised of Ibstock Brick and Ibstock Concrete, Ibstock plc is a leading manufacturer of clay bricks and concrete products in the UK.

Having delivered general industry media relations to both parts of the business, we knew there was a bigger story to tell. We felt that the company – and its sustainability team – deserved widespread recognition of their extraordinary achievements in terms of energy efficiency, corporate social responsibility and positive environmental and social impacts.

Working closely with Group Sustainability Manager Michael McGowan, we devised a strategy that would deliver high-level acknowledgement of Ibstock plc’s position as a sustainability leader.

Ibstock Brick - Environmental Communications and PR

Ibstock Eclipse New Factory in Leicestershire

How did we do?

Our approach is delivering results that most campaign strategists can only wish for.

Major interviews & editorials with Buying & Using Utilities (MEUC), EIBI & Manufacturing Management
Authorship of 2018 Sustainability Report
Co-authorship of 2019 Sustainability Report
Strategic inputs to shape Ibstock plc’s Sustainability Roadmap 2025
Eclipse Factory Launch – sustainability messaging for Ministerial visit

And our joint efforts have been recognised along the way.

Business Green Leaders Awards 2018 – Highly Commended
edie Sustainability Leaders Awards 2019 – Energy Efficiency – Winner
edie Sustainability Leaders Awards 2019 – Energy Management Leader of the Year – Finalist
The Manufacturer MX awards 2019 – Sustainable Manufacturing – Finalist
Made in the Midlands 2019 – Sustainable Ethical Manufacturer of the Year – Winner
Made in the UK 2019 – Sustainable Ethical Manufacturer of the Year – Winner
Energy Awards – Behaviour Change & Employee Engagement – Winner
Energy Awards – Energy Champion – Finalist
edie Sustainability Leaders Awards 2020 – Energy Management Leader of the Year (Michael McGowan) – Winner
edie Sustainability Leaders Awards 2020 – Energy Efficiency – Finalist