Ibstock plc: Building sustainability leadership

Sustainability communications strategy builds Ibstock plc’s profile as industry leader

With 41 factories, Ibstock plc is no ordinary manufacturing business. Comprised of Ibstock Brick and Ibstock Concrete, Ibstock plc is a leading manufacturer of clay bricks and concrete products in the UK.

Having delivered general industry media relations to both parts of the business, we knew there was a bigger story to tell. We felt that the company – and its sustainability team – deserved widespread recognition of their extraordinary achievements in terms of energy efficiency, corporate social responsibility and positive environmental and social impacts.

Working closely with Group Sustainability Manager Michael McGowan, we devised a strategy that would deliver high-level acknowledgement of Ibstock plc’s position as a sustainability leader.

Our approach is delivering results that most campaign strategists can only wish for.

• Major interviews & editorials with Buying & Using Utilities (MEUC), EIBI & Manufacturing Management
• Co-authorship of 2018 & 2019 Sustainability Report
• Strategic inputs to shape Ibstock plc’s Sustainability Roadmap 2025
• Eclipse Factory Launch – sustainability messaging for Ministerial visit
• Member of Ibstock Future Products Group

And our joint efforts have been recognised along the way.

• Business Green Leaders Awards 2018 – Highly Commended
• edie Sustainability Leaders Awards 2019 – Energy Efficiency – Winner
• edie Sustainability Leaders Awards 2019 – Energy Management Leader of the Year – Finalist
• The Manufacturer MX awards 2019 – Sustainable Manufacturing – Finalist
• Made in the Midlands 2019 – Sustainable Ethical Manufacturer of the Year – Winner
• Made in the UK 2019 – Sustainable Ethical Manufacturer of the Year – Winner
• Energy Awards – Behaviour Change & Employee Engagement – Winner
• Energy Awards – Energy Champion – Finalist
• edie Sustainability Leaders Awards 2020 & 2021 – Finalist