Ibstock plc: Building sustainability leadership

Sustainability communications strategy builds Ibstock plc’s profile as industry leader

With 38 factories, Ibstock plc is no ordinary manufacturing business. Comprised of Ibstock Brick and Ibstock Concrete, Ibstock plc is a leading manufacturer of clay bricks and concrete products in the UK.

Having delivered general industry media relations to both parts of the business, we knew there was a bigger story to tell. We felt that the company – and its sustainability team – deserved widespread recognition of their extraordinary achievements in terms of energy efficiency, corporate social responsibility and positive environmental and social impacts.

Working closely with Group Sustainability Manager Michael McGowan, we devised a strategy that would deliver high-level acknowledgement of Ibstock plc’s position as a sustainability leader.

Our approach is delivering results that most campaign strategists can only wish for.

• Major interviews & editorials with MEUC, EIBI & BMN
• Business Green Leaders Awards 2018 – Highly Commended
• edie Sustainability Leaders Awards 2019 – Energy Efficiency – Winner
• edie Sustainability Leaders Awards 2019 – Energy Management Leader of the Year – Finalist
• Made in the Midlands 2019 – Sustainable Ethical Manufacturer of the Year – Winner
• Made in the UK 2019 – Sustainable Ethical Manufacturer of the Year – Winner
• Ibstock plc 2018 Sustainability Report – authoring and content
• Eclipse Factory Launch – sustainability messaging for Ministerial visit

This is the start of a long-term programme of activity. In December 2018, we began work on Ibstock plc’s CSR Roadmap.