Connecting smart building technologies with ESG goals
Digital content that explains the connection between ESG & smart building tech
Environmental, Social and Governance (ESG) has become a critical concept in the built environment thanks to a growing emphasis on sustainability, ethics, and corporate responsibility.
Long-standing client Priva asked us to produce two content assets that explain why ESG needs to be a long-term priority for an organisation to thrive. Our Built Environment Team responded with a two-layer content approach comprised of a white paper and a separate ‘7 Smart Steps Checklist’. Each uses a different content style to explain how smart building technology can achieve multiple ESG goals.
The paper offers a detailed and heavyweight explainer, whilst the checklist serves as an entry-level ‘conversation starter’.
Priva will use both documents as a part of an integrated European awareness and lead-generation campaign – supported by PPC advertising.
