Content Coms Ignites Press Interest in Festival of Engineering
Content Coms, a specialist technology and engineering marketing company, has shown its support for the Wiltshire Festival of Engineering by offering media relations support for the early stages of the campaign on a pro-bono basis.
Thanks to Content Coms, the Festival has caught the attention of the regional and technology media – with significant press coverage and early-stage awareness generated.
The Festival, organised by Chippenham MP Michelle Donelan, aims to open new doors into the world of manufacturing and engineering, paving the way for a new skilled workforce in Wiltshire. The Festival is supported by the James Dyson Foundation and major local technology businesses including Airbus, Good Energy, Great Western Railway, Atkins Global, Network Rail, Siemens, EDF and Hitachi.
By offering targeted PR and communications support, Content Coms has been able to help raise awareness of the event with all key regional stakeholders. The event hopes to encourage young people to participate, explore and interact with local manufacturers engaged within the science, technology, engineering and mathematical sectors (STEM). The outcome is to inspire the next generation of engineers, creating a new elite workforce.
Content Coms has also implemented the use of multiple social media platforms including Twitter to allow the Festival to engage with STEM related interest groups and organisations. As a direct result of this targeted approach, the Festival has achieved a number of sponsorship offers, including support from Sparxx, an engineering charity which inspires students to take a step towards a career in engineering. Content Coms has also successfully reached STEM professionals and educators via a sector-specific Linkedin campaign.
Significant Press Interest
Thanks to Content Coms PR Team, the Festival has seen significant press interest from…
Latest registration figures have also shown an increased interest in the Festival, with 37 schools expected to attend. This equates to a staggering total of over 1100 young people (across Years 6,7,8 and 9) set to take part and engage with manufactures and engineers behind cutting-edge technology.
For further information regarding the festival and its aims follow @WiltshireEng on twitter or visit http://festivalofengineering.com/.