Energy PR company concerned by consequences of falling oil prices

Content Communications, an energy marketing company, advises businesses to invest in long-term solutions to rising energy costs, rather than relying on potentially short-lived price drops.

Earlier this month, it was revealed that oil prices had fallen below the $50 a barrel price for the first time in over five years. This has led to calls for the ‘Big Six’ energy companies to drop their prices for consumers.

Joanna Watchman, Managing Director at the low carbon PR firm, says: “It’s understandable to be excited by the prospect of cheaper bills. This can, however, lead to complacency in energy use, as we feel like we can crank up the heating or leave the lights on.”

She adds: “This is no good for carbon reduction commitments and could leave you with the same energy bills!”

Ms Watchman, an energy marketing specialist, urges businesses to explore other options noting that: “My green-tech PR expertise has shown me that long-term, significant financial savings come from investing in energy-efficient technologies and practices.”

“By lowering your energy demand, you are also decreasing reliance on fossil fuels and increasing resilience to future price fluctuations and power shortages. It’s a win-win!”