I’m Joanna Watchman,

the Founder

of Content Coms.

About Joanna

Joanna is our Founder and MD. Coming from a creative family, she decided at the age of 9 that agency life was for her. She has since grown up to become an award-winning communications consultant specialising in sustainability within industry and the built environment.

She is a trusted comms advisor to an impressive portfolio of global tech brands, FTSE250’s and AIM listed businesses. Joanna’s specialist interests include:

  • Greenwash & corporate transparency
  • ESG & sustainability communications
  • Healthy buildings, human-centric design & holistic materials specification
  • Industrial & commercial decarbonisation
  • Smart building technology & the digital revolution

Joanna is passionate about the built environment and its impact on our lives. So much so, that in 2018, she launched Work in Mind, an online platform that brings together new thinking, ideas and research on healthy buildings and their positive impact our wellbeing. As such, she’s often invited to advocate and educate on the connection between buildings and people.

Skilled at simplifying complicated topics and abstract ideas, Joanna is the author of The Anti-Greenwash Playbook which is relied upon by companies all over the world to guide their green communications. She’s also a co-author of The Regenerative Playbook.

Educated at the University of Kent, Joanna has served as a Schools Enterprise Advisor for the West of England LEP. She is a Fellow of the Royal Society for the Encouragement of Arts, Manufactures and Commerce.

Visit joannawatchman.com to find out about Jo’s healthy buildings expertise.