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Connecting with Gen Z: A communications guide for businesses
Are you a CEO, marketer, or HR professional looking to communicate with the latest workforce generation?
Delve into Connecting with Gen Z: A communications guide for businesses.
Gen Z, born between 1997-2012, are stepping into the workforce, bringing with them a strong set of values and expectations. Our handy guide takes you through what makes Gen Z tick and, importantly, how to make your voice heard.
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Discover tools & techniques to effectively communicate with Gen Z
In this little book, you'll learn...
- How to engage Gen Z: Discover this generation’s priorities and learn how to align your messaging with their values.
- The power of authentic storytelling: Understand how sharing real experiences and challenges from within your company can create a deeper connection with Gen Z. They value authenticity and want to see the heart of your business.
- Comms that build trust: Uncover our quick, actionable tips to avoid greenwashing and build trust with this tech-savvy generation.
- Strategies for engagement: Explore how to effectively communicate with Gen Z on their preferred platforms.