Sarah Wells-Gaston

Key Account Manager

Sarah is our Key Account Manager, taking care of large or complex client accounts. She is also a specialist in sustainability comms and PR.

Since joining Content Coms in 2017, Sarah has helped many businesses – including a FTSE250 – to completely reposition their brands through the prism of sustainability. Sarah has a particular talent for writing award entries on behalf of our clients. Over 85% of the entries she’s written have resulted in shortlistings or category wins / or commendations. Her interests and specialisms include:

    • ESG & sustainability communications
    • Net Zero ambitions for UK plc
    • Industrial decarbonisation
    • Building safety & regulation


She brings with her journalistic background to her role, having graduated from Surrey Institute of Art and Design in 2001, which led to three years with Newsquest working on regional titles. Turning to a career in PR and marketing communications, Sarah has more than 15 years’ experience in the building and business events sectors, working across a variety of platforms to deliver successful campaigns for B2B clients. She holds NCTJ Senior Journalist qualifications.