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About Joanna


Joanna is our Founder and MD. She is an award-winning communications consultant specialising in sustainability within industry and the built environment. With a career spanning 25+ years, she is a trusted advisor to an impressive portfolio of global tech brands, FTSE250’s and AIM listed businesses. Joanna’s interests include:

  • Greenwash & corporate transparency
  • ESG & sustainability communications
  • Healthy buildings, human-centric design & holistic materials specification
  • Industrial & commercial decarbonisation
  • Smart building technology & the digital revolution

Joanna loves to simplify highly complex topics and ideas – particularly for use by non-native English speakers. Her skills are often called upon by international businesses that need a strong, clear, brand voice for English language content.

Joanna’s own content includes The Anti-Greenwash Playbook which is hailed as a manifesto for transparent communications. She is also a co-author of The Regenerative Playbook.

Joanna is passionate about the built environment and its impact on our lives. So much so, that in 2018, she launched Work in Mind, an online platform that brings together new thinking, ideas and research on healthy buildings and their positive impact our wellbeing. As such, Jo’s often invited to talk about (or chair events) on the connection between buildings and wellbeing. You can view recent examples of her work here.

A honours graduate in History & Theory of Art from the University of Kent, Joanna is a passionate supporter of the arts, culture and heritage. She has served as Enterprise Advisor for the West of England LEP; and is a Fellow of the Royal Society for the Encouragement of Arts, Manufactures and Commerce. Joanna was an early signatory of Creatives Declare and is a member of ACAN, the Architects Climate Action Network.