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I’m Joanna Watchman,

Founder of

Content Coms.

About Joanna

Experience

Joanna is our Managing Director and heads up our Strategy & Growth services. With a career spanning nearly 30 years, she is a trusted advisor on strategic comms, marketing and growth to an impressive portfolio of global tech brands, FTSE250s and SMEs. Her sector expertise includes:

  • Industrial & built environment decarbonisation
  • ESG communications & greenwash compliance 
  • Energy efficiency & low carbon transition
  • The digital transition 

A natural team-player, Joanna has enjoyed working embedded within the ESG teams at FTSE-listed firms. However, she is equally at home delivering content strategy or fractional CMO services to growth-led SMEs. Her clients value her direct, pragmatic style as well as her clarity as a communicator. Joanna has an impressive professional network – she is well-known for making useful connections between clients.

Joanna brings bold ideas and creativity to every project.  Her content includes The Anti-Greenwash Playbook which is a manifesto for transparent communications. She co-authored The Regenerative Playbook. An early signatory of Creatives Declare, she remains an advocate for authentic communications. 

In 2018, Joanna founded Work in Mind, a purpose-led project that drives awareness of healthy buildings to a global readership of 50,000 people a year. 

An honours graduate in History & Theory of Art from the University of Kent, Joanna is a passionate supporter of the arts, culture and heritage. She has served as Enterprise Advisor for the West of England LEP; and is a Fellow of the RSA.  

Joanna is an experienced event facilitator, Chair and panelist. Recent collaborations include the Lighting Industry Association, SE First’s Sustainably Speaking and the World Whisky Forum.

Jo brings a wealth of experience and subtlety to her work, yet her approach is straightforward and direct. She helped us see how we could talk about sustainability without being perfect, and be proud of what we're doing while still recognizing our limitations. That's a real gift, and helps us along the road to becoming one day a full-fledged B corp.
– Kate Loudoun ShandCreative Director, KLS Textiles
“Joanna’s passion and energy for driving awareness about healthy buildings and quality of work life is unsurpassed. Her extensive environmental and wellbeing knowledge and experience enables her to set the focus squarely on the people, as they are the ones with the power to make change happen.”
Dr Deborah WilderDirector & Co-Founder Of Workwell
“Joanna Watchman has been the leader in sustainable design communications for not only the UK but the globe. The work she has developed and published on Work in Mind has literally changed my life in addition to the company I work for, mafi Naturholzboden in Austria; it has re-doubled its efforts and its mission and goals towards a more sustainable and transparent company.”
Walter M. LourieHealthy Living Ambassador & Global Sustainability Manager Mafi-America, Inc.
“As we move to a built environment future that addresses the climate and ecology crisis, the content and approach from Joanna and Work in Mind is vital to understanding how to make that future socially just and healthy for both mind and body.”
Martin BrownSustainability Consultant & Author Of FutuREstorative
“Joanna is a woman on a mission to change the way we design and occupy the built environment. She is an advocate and a voice of reason for the positive benefits of healthy buildings in their truest sense.”
Michelle AnthonyDevelopment Projects, Oxygen Asset Management
“I’ve been very impressed with Joanna’s ability to communicate the themes and issues which are driving the global sustainable and healthy buildings movement. She is a true champion and advocate for improving the environments we all live and work in.”
John O’BrienFounder & MD LCMB Building Performance
“I’ve been incredibly fortunate to witness the growth of Jo’s WorkInMind.org project. She has worked hard to expertly curate such high-quality and topical information and it really shows.”
Chris Bowie-HillDirector Of Innovation Delivery At Hydrock

Connect with Joanna

0203 176 5442

joanna.watchman@contentcoms.co.uk

Joanna Watchman