How to avoid greenwash and communicate with authenticity
Looking to communicate your sustainability efforts without risking greenwash? Authenticity is the answer. Joanna Watchman, MD of Content Coms and Esther Griffin, Head of Energy and Clean Tech, provide actionable tips to build trust and credibility through transparent communication. Learn how to:
Avoid vague or misleading language.
Support claims with credible data.
Account for the entire lifecycle of your products or services.
Whether you’re crafting your brand’s green story or refining your messaging, this video is packed with practical advice to help you stay authentic and transparent.