Avoiding greenwash: Essential strategies for honest and compliant Green Claims

Greenwash isn’t just a buzzword; understanding greenwash is vital to avoiding the pitfalls of misleading language. Content Coms is bringing you key insight from our previous webinar to provide real-world strategies for staying authentic in your sustainability messaging.

We’ve broken down the webinar into four bite-sized video segments so you can explore the topics at your own pace. Or, watch the full version here.

Video 1: The rise of greenwashing – Why it’s a risk to your business

Time to watch: 3 minutes
Why watch: A quick explainer on why greenwashing matters.

Think greenwashing is just a buzzword? Think again. In this concise segment, we explain why greenwashing is more than just bad press—it’s a real risk to your business. From damaging your reputation to losing consumer trust, this video answers the critical “Why does it matter?” question.

Video 2: The rules and regulations on making green claims

Time to watch: 4.5 minutes
Why watch: Stay ahead of the compliance curve.

Green compliance isn’t always optional, depending on your geographic location and business size, and the regulatory landscape is evolving fast. In this segment, we break down the latest updates from the ASA and the Green Claims Code, providing you with a quick but thorough overview of the rules you need to follow.

Video 3: How to avoid greenwash and communicate with authenticity

Time to Watch: 12 minutes
Why Watch: Practical advice for building trust and credibility.

Authenticity is key in sustainability communications, but how do you avoid falling into the greenwashing trap? In this session, we share practical tips, including:

• Avoiding ambiguous language.
• Backing up your claims with data.
• Considering the full lifecycle of your products or services.

These tips are designed to help you communicate your green journey transparently and confidently.

Video 4: Case studies where loose language cost brands

Time to Watch: 5 minutes
Why Watch: Learn from the mistakes of others.

This segment explores real-world case studies where vague or misleading language landed brands in hot water. Drawing on feedback from the Advertising Standards Authority (ASA), we examine how tightening up your messaging isn’t just a legal must—it’s a growth opportunity. If you’ve ever wondered how your words could make or break your brand, this is the place to start.

Ready to strengthen your green claims?

At Content Coms, we specialise in creating impactful sustainability strategies and helping businesses communicate their green credentials with clarity and confidence.

Let us help you tell your sustainability story. Get in touch today.