B2B marketing firm showcases foreign language skills


Content Communications, a Bristol-based specialist in B2B marketing, has helped one of its long-standing clients produce a case study – in Portuguese.

Content Coms client, Watson-Marlow Pumps Group, is the world’s leading manufacturer of positive displacement pumps. With sales offices in over 20 countries and an ever-growing international presence, the company’s marketing team asked whether Content Coms could liaise with one of its customers in Brazil – in Portuguese!

watson marlowAlthough initially posed as a ‘tongue in cheek’ request, it transpired that Content Coms’ technical writer Steed Webzell could not only speak Portuguese, but was keen to use his linguistic talents to write the case study.

Joanna Watchman, Managing Director of Content Coms, has worked with Watson-Marlow since 2003. The low carbon marketing company uses its specialist writing services to create around twenty case studies a year for the pump manufacturer.

Joanna Watchman says: “Watson-Marlow was incredibly pleased that we could do this for them. It has saved them a great deal of time, effort and cost, too. We pride ourselves on providing our clients with flexible and tailored marketing support and it’s great to be able to support clients in new ways.”

She adds: “It’s good to know that our team has hidden talents. Who knows, maybe we’ll open a Content Coms office in São Paulo one day!”