Content marketing expert praises social media use for sustainability communication

A new report has revealed that global companies are increasingly using social media to communicate their sustainability initiatives to the public.

The research, conducted by Sustainly, looked at the social media accounts of 475 global firms and found that 273 had some form of dedicated sustainability communication effort. This is compared to 120 firms in 2011.

This trend is attributed to an increase in consumer interest in sustainability when making purchasing decisions. Content Communications, a digital marketing specialist in Bristol, is pleased that more firms have noticed the potential of social media as an effective communication tool.

Joanna Watchman, Managing Director at the environmental PR firm, says: “I urge all businesses to recognise the power of connecting and engaging with their potential and existing clients via these tools. As Sustainly notes, it is an excellent way to communicate in a light-hearted, authentic and fun manner.”

She adds: “If you find the notion of joining the ‘Twittersphere’ daunting, a little guidance can go a long way! Look for a digital marketing expert who can set you on the right path and help demonstrate your commitment to sustainable business practices.”